FLY PONY

DateAug. 2017
CategoryKIDS SHOES STORE
Site Area82.9SQM
AddressInfinite Plaza Shopping Center L1W07/L2W15
Lake Road 168, HuangPu District,Shanghai ,China

CONCEPTJPN ENG

フランスの靴ブランドFly Ponyが大切にする「保護、魔法、フランチスタイル、励まし、そして教育」というメッセージを表現するために、この旗艦店では活気ある「子供たちの夢の世界」を飛び出す絵本をモチーフとした世界感と8つの色で演出しています。さらに、子供たちの強い勇気、情熱、そして純真さを視覚化するために金色を使用し、壁面に取付けられた色とりどりの磁石のドットや棚はどこにでも設置が可能で、靴の展示が「魔法のように自由」であることを気づかせてくれます。また全ての白い壁はホワイトボードとして機能し、FLYPONYの世界観に子供たちによって想像力が描き加えれます。
Expressing the core message points of “protection, magic, French style, encouragement, and education” by the French shoe brand Fly Pony, this con-cept for the company’s flagship store stages a vivacious “Kids dream world” featuring eight colours. In addition, gold is used to visualise the strong courage, passion and innocence of children, while coloured magnetic dots convey that the display of shoes could be as “free as magic”. All white surfaces can serve as writing boards, inviting children during POP activities to draw graffiti.

AWARD

The American Architecture Prize(US) - Retail Design Category ,Honorable mention - FlyPony
INTERIOR DESIGN MAGAZINE (US) ”2017 Best f Year Award”, Small Retail category, Honorees- FlyPony Jinwa Prize 17/18(CHN) - Shortlisted for Interior Design Commercial category - FlyPony
Jintang Prize 17/18(CHN) - GOOD DESIGN OF THE YEAR RETAIL DESIGN - FlyPony
A’Design Award (ITA) - Interior Space Retail and Exhibition category, Silver Winner - FlyPony
APDC*IDA,Design Excellence Awards(CN/US) - Retail Category,Winner - FlyPony
Red Dot Design Award Communication(DE) - Retail Category,Winner - FlyPony
JCD International Design Award 2018(JPN) - Selected Best100 - FlyPony
RIDA International DESIGN AWARD (MYS) , Retail Category,1st GOLD GRAND PRIX - FLY PONY
Kapok Design Awards China (CHN) , Retail Category,GRAND PRIX WINNER - FLY PONY
DNA Paris Design Award (FRA) - Retail category, Winner - FLY PONY