F▲ST FISH

This project was a rebranding for FASTFISH, a fast fashion brand with over 2,000 stores in China. We first focused on the relationship between people and clothing, then redirected our focus back to the brand itself. We emphasized scales, incorporating abstract triangles as a design pattern into the space. This aspect is a crucial part of the FASTFISH brand concept, symbolizing the brand's clothing offerings to customers, with scales to fish as clothes are to people. We focused on logo design, interior space, textiles, graphics, color identity, and POP planning, reflecting the company's stance through rebranding. Prism Design successfully integrated these various elements into the design, creating a brand that resonates with customers.